Christian Retail Show a Skip for Some, a Must for Others
The International Christian Retail Show, July 10–13 in Atlanta, mirrors the evolution of the Christian publishing/retail industry, which has struggled over the past 10 to 15 years to adapt to changing technology and consumer buying practices. Publishers have been rethinking their goals for the show, their presence there, and how they can support ICRS and its CBA (Christian Booksellers Association) retailers.
Worthy Inks Audio Deal with Oasis
Worthy Publishing has signed a deal with Oasis Audio to release Worthy’s inaugural list as audio books. Worthy, the new publishing venture of Byron Williamson’s Worthy Media, debuts this fall with nine titles; Oasis has opted to produce eight of them for simultaneous release. Rob Birkhead, senior v-p of marketing and deputy publisher of Worthy, said the company selected Oasis “because of their track record, and because they offer a lot of marketing perks that others don’t, like an iPhone app, print advertising, and trade show presence that will feature us in a major way. It’s an impressive package.” He also cited their broad distribution channels: “Their audio books are basically available everywhere—is as good a brand coverage as I’ve seen.”
EMI CMG to distribute Worthy Publishing titles
Titles from Christian book veteran Byron Willlamson's new publishing house are to be distributed by EMI Christian Music Group (EMI CMG) in what is believed to be an unprecedented industry partnership.
Former Thomas Nelson/Word President Launches New Christian Publishing
Byron Williamson, a veteran of the Christian publishing world, has announced the launch of a new Christian publishing company--Worthy Publishing, a division of Nashville, TN-based Worthy Media Inc. Williamson, who will serve as CEO and publisher of the new company, previously served as president of Word Publishing, the Thomas Nelson/Word Publishing Group, and founded Integrity Publishers.